Marketing Coordinator II

Seattle, Washington

Job Type


About the Role

Position Overview:

The GPM team is investing in Marketo and were looking for a Marketing Automation Associate to be part of the marketing automation team within GPM.

This individual will be critical in helping build out compelling, data-driven customer journeys across the hotel partner lifecycle. If you enjoy building from scratch, thrive on turning ambiguity into productivity, and have an aptitude for marketing technologies, then this role is ideal for you.

This position will be an instrumental part of our marketing automation, web, and email delivery team.
What youll do:
This person will require basic experience in marketing tools and capabilities with a specific emphasis in Marketo and Adobe Experience Manager needed to create/configure the following deliverables:

Personalized emails, campaign landing pages and registration form templates
Automated customer journeys
Programming of business rules and marketing triggers
Lead scoring
Personalization (use of tokens and snippets)
Customer contact thresholds

This role will partner with
Data teams to ensure:

Requirements for data triggers and formatting are met for successful Marketo consumption and execution

Reporting/analytics teams to ensure:

Appropriate tagging and instrumentation (Munchkin codes, Google Analytics) are implemented to enable marketing attribution

Content/localization teams to ensure:

Content can be staged and rendered correctly in Marketo for seamless delivery

Web teams to ensure:

Registrations forms can be staged on sites to aid with customer data capture

Who you are:

Marketing technologist with operations mindset
Strong stakeholder management skills
Good analytical skills, with attention to detail
Skill set with Marketo.
Ability to take marketing concepts/requirements and translate them into marketing automation programs
Solid understanding of basic principles of data, how data is structured and organized, how it flows between systems, etc.
Must be able to self-direct and motivate, working independently with little oversight.
Bachelors degree or equivalent experience in marketing or sales related field.
2-4 years of B2B marketing experience, particularly in using marketing technologies to deliver marketing content across multiple channels.

Come Work With Us

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